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Home Textiles Embroidery

Over 50 years of experience

About Us

JOSAL was founded in 1967 by founding partner Joaquim Lemos, who introduced the leadership and strategic vision of transforming JOSAL into a reference company in the home textile sector.

JOSAL is an institutional acronym, based on the name of its founding partner, which symbolizes the founders’ strong commitment to the family business.

JOSAL began with only 1 loom for the production of blankets, having a gradually and consolidated growth.

Alongside its growth, JOSAL has included in its services, the design and development of high-quality embroidery.

The company has an integrated home textile production system, with high capacity and competitiveness in the home textile sector.

Nowadays, JOSAL includes products for the bed, table, bath and baby with recognized quality from more than five decades of experience.

The best raw materials, exclusive design and the knowledge of generations allow the company to produce high-quality home textiles, reflecting on long-term relationships with its clients.

JOSAL, using its own brand “DecorLar” or private label products, finds innovative solutions to meet all the demands of the market and its customers.

Our brand

DecorLar – Criações Têxteis ® is a registered trademark of JOSAL, created in 2000, dedicated to the manufacture of bed, bath, kitchen and baby items. DecorLar has its own article production unit, betting on the most respected standards of design and elegance, combined with a competitive price.


Bed | Bath


Tableware | Kitchen





Private Label